On January 27th, Beijing time, the social media behemoth Meta unveiled its intention to trial a novel subscription service. This service is designed to endow users with exclusive app functionalities. Over the coming months, prominent platforms including Instagram, Facebook, and WhatsApp are set to roll out paid premium experiences, all while ensuring that fundamental features remain accessible at no cost. Moreover, Meta will embark on testing an array of subscription features along with diverse package configurations.

As a pivotal element of the subscription scheme, Meta aims to expand the utilization of its AI agent, Manus, which it procured for a staggering $2 billion. To achieve this, it will employ a dual-pronged approach. In addition, Meta has outlined plans to experiment with subscription services tailored for AI features. For instance, it will introduce a 'freemium' model for the Vibes video generation tool.

Instagram's forthcoming subscription service is poised to encompass distinct features. It's important to note that these new subscriptions will function autonomously from 'Meta Verified.' Drawing on its wealth of experience, Meta is determined to further cultivate its subscription business. Upon the service's launch, it will actively seek and heed user feedback to refine and enhance the offering.