According to individuals with insider knowledge of the situation, OpenAI has embarked on the process of rolling out advertising services for its chatbot, ChatGPT, to a select group of dozens of advertisers. Initially, the company is adopting a cost - per - impression (CPM) billing model. This approach stands in contrast to the cost - per - click (CPC) model that is commonly employed by well - known platforms like Google and Amazon. The inaugural batch of advertisements is anticipated to be launched in early February. Moreover, each advertiser will be subject to a budget cap of $1 million. This strategic move by OpenAI is designed to bolster its revenue streams and offset the substantial costs associated with technological development.
