On January 20, during the Merchant Service Conference, Taobao and Tmall revealed their plan to roll out 10 innovative measures in 2026 to enhance the business ecosystem. These measures encompass the introduction of an after-sales AI fake image detection model and the creation of a mutual trust framework for handling mismatched returns. The overarching goal is to harness technological advancements to tackle the disruptive activities of 'black and gray' sectors in the after-sales realm, such as the fraudulent use of AI-generated counterfeit product images to secure refunds. Furthermore, these initiatives aim to diminish merchants' concealed operational expenses through algorithmic solutions. Notably, the AI fake image detection model empowers merchants to swiftly identify potentially fraudulent images with a single click, finding application in dispute resolution and refund processes. Moreover, Taobao and Tmall intend to broaden the trial reach of the brand mutual trust mechanism, thereby assisting merchants in mitigating losses stemming from mismatched returns.