Doubao has seamlessly incorporated ByteDance-linked services, including Qashu Music and Doubao Aixue, into its primary chat interface, following the earlier integration of Douyin Mall. The ascent of Doubao is deeply intertwined with the traffic backing from ByteDance, particularly from Douyin. Presently, Doubao is poised to assume the role of a traffic distributor, with aspirations to evolve into a super gateway in the AI epoch and offer a glimpse into the Agent ecosystem. It has internalized services like Qashu Music and Doubao Aixue as Agents, echoing the Mini Program ecosystem of WeChat. Despite the swift expansion of Qashu Music and Doubao Aixue in the past, they are now encountering growth barriers and do not constitute the core operations of ByteDance. The open-access approach of Doubao has infused them with AI-fueled traffic. With the deceleration of Douyin's traffic growth and its continued focus on a singular attribute, its capacity to steer traffic is constrained. Given its expansive traffic reservoir, multifaceted attributes, and adept distribution capabilities, ByteDance is keen on nurturing Doubao as a novel "secondary traffic hub." The emergence of Doubao as a fresh traffic nexus signals a paradigm shift in super gateways, precipitating a realignment of ByteDance's traffic ecosystem and strategic blueprint.
