Yinli Media released an announcement, noting that some media platforms have labeled it as a stock related to the GEO concept. At present, the company's core business still revolves around advertising agency services. According to Baidu Baike, GEO (Generative Engine Optimization) pertains to a technology focused on optimizing generative engines. It boosts the likelihood of information being presented in generative AI engines by employing strategies like structured content creation and the establishment of authoritative information sources. As of the date when the announcement was made public, the company's GEO division is still in the midst of being set up and planned. There's no well - established business model for this particular business yet. The aspects of market acceptance and profitability models are still up in the air, and so far, no revenue has been generated from this related business.