On January 12, 2026, Ofcom initiated a formal investigation into Elon Musk's social media platform, X. This move came after it was revealed that the platform's in - built AI chatbot, Grok, was enabling users to create and spread sexually explicit and “deepfake” content featuring real people, including numerous adult women and minors. In the UK, the Online Safety Act clearly stipulates that platforms must ensure the safety of their users. This law empowers regulators to levy fines or mandate service suspensions for platforms that fail to comply. Initially, X had limited Grok's image - generation features to paid subscribers only. However, the UK government dismissed this measure as “nowhere near adequate.” It issued a warning, stating that if X does not take effective steps to stop the dissemination of illegal content, it faces the possibility of being banned in the UK. This investigation highlights the UK's determination to impose stricter supervision on social media and generative AI platforms in accordance with the Online Safety Act.