On January 12, Tmall unveiled its [missing report name, please insert here if available]. According to the report, in 2025, Tmall is set to welcome more than 150,000 high-quality new merchants who will establish their brands on the platform, marking a record-breaking scale. Notably, among these newcomers, the number of brands that achieved transaction volumes exceeding 100 million yuan in their inaugural year of operation saw a year-on-year increase of over 40%. Among the brands that have been operating for under three years, 276 managed to secure annual transaction volumes surpassing 100 million yuan, while 5,026 attained annual transaction volumes exceeding 10 million yuan, both setting unprecedented historical benchmarks.
In terms of industry distribution, sectors such as apparel, home appliances, home decoration, and 3C digital products exhibited exceptional performance. Additionally, the report identified 50 blue ocean opportunity sectors for 2026, including intelligent robots and AI glasses, pointing to promising growth areas for future merchants.