On January 9, 2026, reports emerged indicating that Tencent has commenced internal testing for an innovative AI-driven interactive storytelling product dubbed "Shangtouwa". This product is currently accessible for testing to a select group of users through a WeChat mini-program.

"Shangtouwa" is designed to revolutionize the way interactive stories are created and shared. It boasts an "Interactive Story Plaza", a vibrant hub where users can explore a wide array of story content spanning diverse themes and genres. This includes captivating IP derivatives like "Non-Human" and "Harry Potter", alongside thrilling mystery and horror narratives.

The platform offers a multitude of interactive narrative scenarios, meticulously crafted to enhance user engagement. It provides users with a creative gateway, empowering them to actively participate in the generation and editing of interactive stories. This fosters a unique ecosystem where creation and reading harmoniously coexist.

Catering primarily to a younger demographic, "Shangtouwa" is poised to redefine the landscape of interactive reading and content creation. By seamlessly integrating AI technology with interactive storytelling, the product endeavors to pioneer new forms of digital entertainment and creative expression.