36Kr has obtained exclusive information indicating that JD.com has officially established the 'Chameleon Business Unit'. This newly formed entity is tasked with the research, development, and commercialization of JD.com's flagship AI products, including the JoyAI App, JoyInside platform, and a suite of digital human solutions. Presently, the company is gearing up for the launch of its second-generation AI toys, which are designed to cater to consumers across all age demographics. These innovative products are slated for a comprehensive market introduction in mid-January.

Furthermore, JD.com's digital human technology has achieved widespread adoption across diverse sectors. Its applications span live commerce streaming, customer support services, cultural tourism experiences, brand ambassadorship, event narration, and even the creation of celebrity digital avatars. To date, this cutting-edge technology has successfully supported over 50,000 brands. In a move to foster industry growth, JD.com has generously offered its digital human live streaming services to merchants at no cost.