At CES 2026, Bosch rolled out its latest strategic vision, which places a strong emphasis on the seamless integration of hardware and software to develop 'human-centric AI technology'. Bosch has set an ambitious goal to generate annual revenues exceeding €6 billion from its software and services division by the early 2030s. By the close of 2026, Bosch's total investment in AI is projected to exceed €2.5 billion. This investment will be complemented by the filing of over 2,000 AI-related patents and the completion of AI skills training for more than 100,000 employees.

In the realm of consumer technology, Bosch showcased two standout products: the Bosch Cook AI cooking assistant and the Origify anti-counterfeiting solution. The former is a testament to Bosch's commitment to enhancing everyday life through intelligent technology, while the latter offers a robust defense against counterfeiting.

Shifting focus to intelligent mobility, Bosch unveiled a vehicle motion management software platform and an AI-powered intelligent cockpit solution. Furthermore, the company announced the impending mass production of its brake-by-wire system, marking a significant advancement in vehicle safety and control.

In the industrial technology sector, Bosch teamed up with Microsoft to concentrate on 'collaborative manufacturing intelligence'. This collaboration aims to revolutionize manufacturing processes by leveraging the power of AI and cloud computing.

Additionally, Bosch entered into a partnership with Kodiak AI to develop a self-driving truck control platform, paving the way for autonomous transportation solutions. The company also revealed that its U.S.-based silicon carbide semiconductor factory is set to commence production later in 2026, further solidifying its position in the global semiconductor market.