Earlier reports from various sources indicated that OpenAI was integrating advertising features into ChatGPT. Yet, faced with intense competition sparked by the rapid growth in Google Gemini's user numbers, the advertising initiative was temporarily shelved. Now, OpenAI has formally acknowledged that it is delving into advertising formats tailored for ChatGPT. Insights from internal dialogues suggest that OpenAI might tweak its AI model to give precedence to sponsored content in its replies. For instance, if a user seeks information on skincare items, the system could suggest products from affiliated vendors. Advertisements are likely to be presented in a sidebar layout, clearly marked to uphold transparency. OpenAI underscores that the advertising framework will honor user trust, refrain from interrupting the user experience, and guarantee that the content is pertinent to the context rather than overtly promotional. As ChatGPT enriches its functionalities and broadens its scope of use, OpenAI is venturing into intelligent services and sustainable revenue models, with advertising potentially emerging as a pivotal element.