As reported by CNBC, Apple is set to unveil a next-generation iteration of its AI voice assistant, Siri, in 2026. This launch is widely regarded as one of the most consequential product rollouts in Apple's storied history, marking a significant departure from its traditional hardware-centric focus. Since OpenAI's introduction of ChatGPT in late 2022, which ignited a global AI arms race, Apple has notably lagged behind in this burgeoning field. Consequently, the upcoming Siri upgrade carries immense weight for the tech giant.

Apple has assured investors that the revamped Siri will offer a more personalized experience, fueling high anticipation. Originally slated for a 2025 debut, the new Siri has been pushed back to 2026. With consumers increasingly accustomed to engaging in natural conversations with AI chatbots like ChatGPT, Apple is under mounting pressure to bridge the gap. Apple CEO Tim Cook has disclosed that the company has made substantial strides in Siri's development, further stoking market optimism.

Despite Apple's delayed entry into the AI arena, its stock price has continued to climb, buoyed by the success of hardware offerings such as the iPhone 17. Moreover, Apple is actively pursuing multiple AI-related collaborations. These include integrating ChatGPT and exploring potential partnerships with models like Google Gemini to bolster Siri's capabilities.