Recently, QuestMobile unveiled its report, "2025 New Media Ecosystem Review". According to the data, in October 2025, the user penetration rate for AI-related content witnessed a notable 9.9 percentage point increase compared to the same period the previous year. Moreover, a discernible trend emerged among highly engaged users, who are skewing towards a younger demographic. The report further highlights that the monthly active user count for AI plugins across three major platforms—Douyin, Weibo, and Kuaishou—each surpassed the 30 million mark. When it comes to user interaction, Weibo users, on average, accessed AI application plugins on the app 8.1 times daily.
