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On December 10, news from 36Kr indicated that a cluster of embodied artificial intelligence firms are vying for the coveted sponsorship spot at the 2026 CCTV Spring Festival Gala, which is set to celebrate the Year of the Horse. Among these contenders, Zhiyuan and Unitree have emerged as the most intense rivals in this fierce competition.
In an attempt to snag the most lucrative sponsorship perks, Zhiyuan Robotics reportedly took the initiative by throwing in a bid of 60 million yuan. Not to be outdone, Unitree Technology immediately upped the ante, directly raising its offer to a staggering 100 million yuan.
In the wake of these rumors, Zhiyuan Robotics promptly issued a statement, categorically denying the claims by saying, "It's not true." Meanwhile, Unitree has remained tight - lipped and has not yet released any public statement regarding the matter.
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