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Amazon Launches 'Next-Generation Cross-Border Chain' for Small and Medium-Sized Merchants, Highlighting AI Capabilities
2025-12-05 /
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Author：小编
On December 4, at the 2025 Amazon Global Selling Cross-Border Summit, Cindy Tai, Amazon Global Vice President and Head of Global Business, expressed the hope that sellers would target the global market from their very first day of going overseas, emphasizing that global layout (global presence) is no longer exclusive to large sellers, as small sellers can also gain opportunities to test the global market. To this end, Amazon has introduced the 'Next-Generation Cross-Border Chain,' which, through three stages—Global Rapid Launch, Global Optimization, and Global Deep Cultivation—utilizes AI tools and the Global Smart Hub Warehouse (GWD) to help sellers achieve 'global sales upon launch.'
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