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On November 25, 2025, Sam Altman, the CEO of OpenAI, made an announcement stating that the company had successfully finished developing prototypes for its inaugural batch of AI - powered hardware devices. Moreover, it has set a goal to launch these devices within the next two years. This ambitious project is being spearheaded by Jony Ive, the former chief designer at Apple. The core objective of the project is to craft smart devices that are devoid of screens and are highly attuned to their context. Such devices are designed to provide users with a more serene and less overwhelming experience. Ive anticipates that these innovative devices will hit the market within the next two years. Given OpenAI's strong move in this direction, it has the potential to introduce fresh competition to consumer electronics giants like Apple.
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