On November 25, 2025, OpenAI officially rolled out the "shopping research" functionality in ChatGPT. This innovative feature is crafted to offer users personalized product research and comparison services, catering precisely to their unique needs. Built upon the GPT-5 mini model, which has undergone specialized training through reinforcement learning, this tool is capable of scraping product details from retail websites. It then meticulously organizes and compares this information before generating tailored buying guides. Users only need to articulate their requirements, and the system swiftly produces purchasing recommendations within minutes. These recommendations encompass suggested products, crucial distinctions between them, performance trade-offs, and reference sources. This is achieved through intelligent follow-up queries, in-depth web searches, and by tapping into the user's conversation history. At present, this feature is accessible to Free, Go, Plus, and Pro subscribers of ChatGPT, boasting nearly unrestricted usage quotas during the festive season. Looking ahead, the feature will also introduce instant checkout capabilities, enabling users to finalize purchases directly within the ChatGPT platform.