On November 13, 2025, it was reported that Alibaba had secretly launched the 'QianWen' project, developing a personal AI assistant app of the same name based on its most powerful Qwen model. This move aims to fully compete with ChatGPT and join the global top-tier competition in AI applications. Previously, Alibaba had focused on the B-end AI market, but now, based on the performance and influence of Qwen, it believes the time is ripe to launch QianWen for the C-end market.
