On November 10, amidst the glitz and glamour of Amazon Ads' annual extravaganza, unBoxed, held in the vibrant city of Nashville, Tennessee, the much-anticipated 2025 Amazon Ads Partner Awards were officially unveiled.

Hofan emerged as a shining star, securing the prestigious 'Global Expansion Award'. This accolade was a testament to Hofan's exceptional efforts in aiding Plaud.ai to successfully introduce its cutting-edge AI productivity hardware products into 11 new international marketplaces, marking a significant leap in global reach.

Simultaneously, Channel Bakers etched its name in the annals of success by clinching the 'Seasonal Sales Strategy Award (EMEA Region)'. Leveraging an ingenious three-stage framework, Channel Bakers propelled Roborock to the pinnacle of sales in its category on the German marketplace during the highly competitive 'Black Friday and Cyber Monday' promotional period, showcasing their strategic prowess.