Search
Recently, Snap Inc. has inked a $400 million deal with the artificial intelligence (AI) upstart Perplexity. This move has captured the market's spotlight and triggered a substantial spike in Snap's stock price. The partnership is geared towards incorporating Perplexity's AI-driven search engine into the Snap app. By doing so, it aims to elevate the user experience and bolster search functionalities.
Industry analysts point out that this deal represents a major leap forward for Snap in the realm of AI. It underscores the growing emphasis on and the surging demand for AI technology within the social media sphere. The process of integrating this technology is anticipated to unfold gradually over the next few months. Meanwhile, the market is keeping a keen eye on whether Snap can capitalize on this collaboration to drive user growth and boost its revenue.
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