In the run - up to the Double 11 shopping extravaganza in October 2025, Hefeng Yiyang, a prominent domestic MCN agency and a subsidiary of Taiyang Chuanhe Group, harnessed the power of Feishu Multidimensional Tables to achieve digital enhancements throughout its entire livestreaming operation chain. In the world of livestreaming commerce, scattered information and sluggish processes are common pain points that can hamper smooth operations. Feishu Multidimensional Tables emerged as a solution to these issues. It played a pivotal role in enhancing efficiency in three crucial scenarios: account coordination, strategy table formulation, and product information compilation. This enabled the Hefeng Yiyang team to gear up effectively for the highly competitive Double 11 event.