Recently, Beijing's market regulatory bodies have probed and resolved the inaugural case concerning false advertising facilitated by AI technology. Back in February of this year, the Haidian District Market Supervision Bureau received a tip-off alleging that a certain company was utilizing video accounts to promote 'Deep-Sea Polyene Fish Oil,' asserting its ability to cure a range of ailments. During their investigation, officials discovered that the display board in the live - streaming room of the account employed medical jargon. Moreover, a counterfeit image of a host was presented during the live - streaming session. Upon further inquiry, it was revealed that the product in question is merely an ordinary food item devoid of any therapeutic properties. Additionally, it was determined that the host's image featured in the video had been fabricated using AI technology.