Google Meet has rolled out an innovative virtual makeup filter driven by artificial intelligence (AI), tailored for individuals who opt not to wear makeup prior to video conferences. Leveraging augmented reality (AR) alongside computer vision technology, this functionality can real-time simulate seven distinct types of cosmetic enhancements, encompassing lip liner, face powder, and lipstick, among others. Additionally, it offers the flexibility to choose from a variety of color scheme templates and fine-tune specific parameters. With this feature, users can effortlessly attain their preferred makeup aesthetic during video calls, eliminating the necessity for manual makeup application. This strategic initiative is geared towards bolstering Google Meet's market position amidst stiff competition from platforms like Microsoft Teams and Zoom, which have already integrated comparable features.