On October 10, 2025, Hainan Juliang Engine Information Technology Co., Ltd. was officially founded in Haikou, a vibrant city in Hainan Province. The legal representative of this newly - established company is Yi Luna. It boasts a registered capital of 1 million RMB. Its business scope is quite diverse, encompassing enterprise management consulting services, advertising production, and software development, among other areas. This company is entirely owned by Hainan Juliang Engine Technology Co., Ltd., which, in turn, is a wholly - owned subsidiary of Douyin Group (Hong Kong) Limited. In the Western business context, setting up a subsidiary like this is a common strategic move for large corporations to expand their market presence and diversify their business operations.