Google has unveiled a significant enhancement to its AI-driven virtual try-on shopping tool. This upgrade includes the introduction of a virtual try-on feature for footwear and plans to roll out the service to Australia, Canada, and Japan in the near future. Previously, this tool was limited to providing clothing try-on services exclusively in the United States.

The new footwear try-on feature harnesses state-of-the-art AI technology, ensuring an intuitive and seamless user experience. The clothing try-on function in the U.S. has already garnered favorable reviews, and this latest addition is designed to alleviate common challenges faced by consumers when purchasing footwear online.

Google emphasized that this technological advancement is geared towards minimizing uncertainty in online shopping and steering e-commerce interactions towards greater personalization and visual engagement.