At OpenAI's Developer Day event, which took place in San Francisco on Monday, during a Q&A segment, OpenAI's CEO, Sam Altman, shared that the recently launched ChatGPT Pulse feature has quickly become his "go - to favorite" as of late. Presently, the company has not formulated any concrete strategies to integrate advertisements into this feature. Nevertheless, Altman didn't entirely dismiss the prospect of ads being introduced at some point down the line.