The metaverse platform giant Meta has declared its intention to harness data gleaned from users' engagements with its AI offerings to deploy targeted ads across its social media networks. Meta is set to revise its privacy policy prior to December 16 and inform users that the updated policy will be implemented worldwide, with the exception of South Korea, the UK, and the EU region. Meta has long been in the business of delivering highly accurate ads by constructing detailed user profiles. Now, it aims to further enhance these profiles by incorporating users' chat data with AI. With over 1 billion individuals interacting with Meta AI on a monthly basis, Meta is well - positioned to fine - tune its advertising products. For instance, it can deliver pertinent ads based on the content of users' chats with AI. This modification also extends to Meta's other AI products, and users will be given no choice but to accept it, as there will be no opt - out option available. Meta has stressed that data pertaining to sensitive subjects will not be utilized for targeted ads, and it noted that the relevant systems are still in the developmental stage. At present, tech companies are actively seeking methods to monetize AI. Although Meta has no immediate plans to insert ads within its AI products, it has not dismissed the possibility of doing so in the future.