Based on a survey carried out by Japan's Computer Entertainment Supplier's Association (CESA) between June and July this year, 51% of Japanese game companies have already begun integrating artificial intelligence (AI) technologies. These technologies are primarily being used for generating visual game assets, content creation, and aiding in programming tasks. Among the surveyed companies, 32% of CESA's member firms are leveraging AI to support the development of their in-house game engines. Notably, some prominent CESA members, including Level-5 and Capcom, have openly confirmed their utilization of AI technology.

However, the application scenarios of generative AI in game development are quite diverse, leading to a split in opinions within the industry. While there is broad consensus on using AI to expedite repetitive tasks, the idea of using it to "replace" human artists has stirred up controversy. This has prompted some companies to hold back from adopting AI technology. For instance, Nintendo has steered clear of AI due to copyright-related concerns.

Some industry insiders stress the importance of adopting AI responsibly and safeguarding human creativity. The CEO of Larian Studios, for example, views AI as a tool for boosting efficiency rather than a replacement for creative processes. His team opted to hire more artists to tackle production bottlenecks instead of relying on AI.