At the 2025 JD Global Technology Explorers Conference, Jingdong made waves by introducing JD Xiaozhi 5.0, a state-of-the-art, Agent-native application tailored specifically for the e-commerce intelligent customer service sector. This innovative product will be made freely available to small and medium-sized merchants on the JD platform from September 28 onwards.

JD Xiaozhi 5.0 represents a significant leap forward, having undergone a comprehensive upgrade that harnesses the power of JD's JoyAI large model and a sophisticated multi-Agent collaborative technology architecture. In terms of customer service capabilities, it marks a paradigm shift from traditional, reactive responses to a more proactive, service-oriented approach.

Performance-wise, JD Xiaozhi 5.0 has delivered impressive results. The rate of transfers to human agents has plummeted by over 28%, while customer satisfaction has soared by more than 15%. Moreover, the pre-sales consultation conversion rate has witnessed a remarkable surge of over 37%.

JD Xiaozhi 5.0 not only redefines the e-commerce intelligent customer service experience, slashing operational costs, but also bolsters pre-sales conversion capabilities, effectively transforming consultations into fertile ground for store growth. Additionally, it empowers merchants with real-time business insights, ensuring unparalleled service quality. For small and medium-sized merchants, this translates into an enhanced service experience and significantly improved consultation conversion rates.