The 2025 China International Fair for Trade in Services (CIFTIS) is set to draw to a close this afternoon (September 14). Although it marks the last day of the event, the concurrent public open day has managed to attract a sizable influx of visitors. Among the various exhibition areas, the cultural, tourism, and sports sections have emerged as the top draws.

At the cultural and tourism exhibition zone, over 400 companies have taken the opportunity to display their state-of-the-art application services. These include AI-powered digital humans, glasses-free 3D experiences, and immersive virtual worlds crafted using AR and VR technologies.

This year's CIFTIS has been a platform for the release of authoritative reports, such as the China Service Trade Development Report 2024, the Digital Trade Development and Cooperation Report 2025, and the China Service Trade Development Index Report 2025. Additionally, the event has showcased more than 190 novel achievements.

Numerous exhibitors and industry experts have underscored the transformative impact of digital intelligence technologies on the service trade landscape. They emphasize that these technologies are not only streamlining service processes but also reshaping industrial chains and propelling business models to new heights of sophistication.