Data from the Tmall Golden Makeup Awards conference reveals that Tmall's Fast Moving Consumer Goods (FMCG) sector has recorded impressive achievements over the past six months. More than 200 top merchants have seen double-digit growth, with over 500 new brands experiencing a 40% increase in transaction volume year-on-year. Furthermore, the transaction volume of over 1,000 new merchants has surged by more than 40%. Tmall Beauty is centering its efforts on four key areas: marketing, products, demographics, and traffic, harnessing the 'Four Growth Flywheels' to significantly propel brand growth and nurture new brands.