In the first six months of 2025, Keep reported revenue of RMB 822 million, alongside an adjusted net profit of RMB 10.35 million and a notable increase in gross margin to 52.2%. The platform boasted an average of 22.49 million monthly active users, with 2.8 million subscribers, marking a membership penetration rate of 12.4%. The company is currently undergoing a strategic shift towards becoming an AI-powered, data-driven fitness intelligence service system, achieving substantial advancements in core functionalities such as AI coaches. The daily active users of these AI core features have surpassed 150,000, and the AI diet tracking feature has demonstrated impressive user retention rates. Keep anticipates that by the close of 2025, its daily active AI users will exceed 1 million, with Annual Recurring Revenue (ARR) from AI services forecasted to hit over RMB 200 million by 2026.