The AI startup Perplexity AI has announced a novel program, allocating $42.5 million to incentivize publishers who participate in its content-sharing initiative. This move is designed to address media scrutiny and legal disputes surrounding content usage. Under the program, publishers stand to gain revenue when their content drives traffic on the Comet browser, appears in search results, or is utilized by the Comet AI assistant to fulfill tasks. The funds originate from the monthly subscriptions of Comet Plus, with an impressive 80% of these funds being distributed directly to publishers.