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Meta Alleged to Secretly Circumvent Apple's Privacy Measures, Tracking Users and Overstating Ad Metrics by Up to 20%
2025-08-21 /
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Author：小编
A former Meta product manager has levied serious accusations against the company, claiming it deliberately sidestepped Apple's privacy safeguards to monitor user activities and inflated its "Store Ads" financial performance by a staggering 17%-19%. The ex-employee alleges that Meta misleads advertisers by presenting total sales data instead of net sales, without disclosing this critical calculation difference to brands. Furthermore, Meta stands accused of tracking users' activities on other websites without their explicit consent. This whistleblower was subsequently laid off for voicing internal concerns and has since initiated labor arbitration proceedings.
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