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OpenAI is actively exploring avenues to enhance its revenue stream, with the potential inclusion of advertisements in ChatGPT under careful consideration. The company underscores the importance of implementing such a strategy with discretion and taste. Nick Turley, the head of ChatGPT, highlighted the rapid growth of the subscription model, which is poised to generate $12.7 billion in revenue this year. Despite this promising projection, OpenAI continues to incur losses and anticipates achieving positive cash flow by 2029. Currently, ChatGPT boasts over 700 million users, among which 20 million are paid subscribers. Regarding the adoption of an advertising model, CEO Altman expresses caution, viewing it as a measure of last resort, though not entirely dismissing the possibility.
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