The Las Vegas Convention Center is never short on gadgets that solve problems you didn't know you had, but for anyone living in a multi-pet household, Cheerble's latest offering addresses a very real, very chaotic daily struggle. As pet owners increasingly treat their animals like family members, the demand for precision health tools has skyrocketed. This year at CES 2026, Cheerble stepped into the spotlight with the Match G1, an AI-powered feeder that attempts to bring the security of a smartphone to the cat bowl.

Breaking the Collar Barrier

Cheerble is not a stranger to the smart pet space. For nearly a decade, they have been known for interactive toys like the Wicked Ball and Wickedbone, which focused on "solving real-world problems faced by pet parents" through play. However, the Match G1 marks a significant pivot toward health and nutrition.

The primary innovation of the Match G1 is its Edge-AI visual recognition system. While other "smart" feeders rely on RFID collar tags or microchips to identify which pet is approaching, Cheerble is using facial recognition.

In an interview at their booth, a Cheerble representative explained the distinction. "This is our first year to attend ces and we bring our newest, not yet launched product. It's called match G1 that's a catheter that's designed for multiple households," the staff member noted. "We are the very first company or product that use AI recognition to identify cats face with camera in the product. And the others on the market they usually use came Identify cats as well, but it's not specific to precise feeding cat."

Cheerble

A Positively Critical Look at the "Smart" Dome

The design of the Match G1 is physically ambitious. It features a controlled feeding dome meant to block "unauthorized" pets (usually dogs or food-stealing siblings) while a single cat eats in peace. By moving the processing to the "edge" (on the device itself rather than the cloud), the company also addresses growing privacy concerns regarding cameras in the home.

However, the transition from a flashy floor demo to a chaotic living room is where the "positively critical" lens is most necessary. Facial recognition for animals is notoriously difficult, given their tendency to move, twist, and refuse to look directly at cameras. During the interview, the staff was refreshingly honest about the current state of the technology.

"Well, pretty neat," the representative said when asked about initial feedback. "We acknowledge there's some small bugs that need to fix it. Such as we have to be very, very sure about the procession of feeding cats, identification and The structure has been Almost proved how he prevent Castile food stealing something like that."

The acknowledgment that they are still "training our machines" and will "keep testing" until launch is a vital sign of a company that understands the stakes. A feeder that fails to recognize a cat on a prescription diet isn't just a technical glitch; it's a health risk.

Market Saturation and the $259 Question

Cheerble enters a market that is becoming increasingly crowded with heavy hitters like Petkit, which also unveiled an AI-powered health ecosystem at CES 2026. At a retail price of $259, the Match G1 is priced as a premium appliance.

To justify this cost, the Match G1 includes thoughtful "analog" features: a 304 stainless steel bowl that is dishwasher safe, a whisker-friendly design to prevent sensory fatigue, and an integrated ice tray to keep wet food fresh. These details show that Cheerble is thinking about "feline biology" as much as they are thinking about AI.

The Road to February and Beyond

As the Match G1 prepares for pre-orders in late February or March, the industry is watching to see if Cheerble can deliver on its 99.9 percent accuracy promise. Despite the acknowledged "bugs," the product has already made an impression, securing a "Best of CES" award from Android Headlines.

Looking toward 2027, the company seems intent on expanding its presence in the "pet health area." By moving from simple "cool gadgets" to essential nutrition management, Cheerble is betting that pet owners will value the peace of mind that comes with knowing exactly who is eating what.

For now, the Match G1 stands as one of the most intellectually interesting pet products at the show. It is a bold, albeit still-refining, attempt to use high-level computer vision to solve the age-old problem of the "furry vacuum cleaner" dog and the picky cat. If they can iron out the identification kinks before the first units ship, they may very well set the new standard for the "Face ID" of the animal kingdom.