A high Net Promoter Score (NPS) is a critical indicator that companies actively pursue. S&P Global Mobility recently unveiled its 2025 Brand Loyalty Rankings, showing that Tesla has clinched the Overall Brand Loyalty Award for the fourth straight year, boasting a 61.1% owner repurchase rate. Moreover, Tesla secured the Niche Market Brand Loyalty Award and earned the Highest New Customer Acquisition Rate Award for the sixth consecutive year. These accolades are grounded in data from 13.6 million new vehicle registrations in the U.S. spanning from October 2024 to September 2025. Tesla’s owner repurchase rate substantially outperforms the industry average. Among specific models, the Model 3 and Model S also show a significant lead over rivals in terms of repurchase or additional purchase intentions. From a user demographic standpoint, Tesla excels across various ethnic groups. Analysts attribute Tesla’s high loyalty to its robust product capabilities and ecological barriers, such as its expansive charging network featuring over 65,000 Superchargers, as well as the full-cycle value advantages derived from its battery, electric drive, and power electronics technologies, safety design, low maintenance costs, and high residual value. Additionally, ongoing OTA updates keep enhancing the value proposition of Tesla vehicles.