On September 9, analysts from Citi reported that Apple’s first foldable iPhone is projected to carry a price tag exceeding $2,000. It is estimated that sales will reach around 5 million units in the second half of this year, with an additional 2.3 million units expected to be sold in the first quarter of 2027. Furthermore, on the same day, Apple is set to unveil the iPhone 18 Pro series, introduce new Apple Watch models, and showcase AI software features.