On September 3, TrendForce reported that memory prices are poised for a substantial increase beginning in the latter half of 2025. In response, Apple plans to implement a measured pricing approach, striving to cap the price hike of its upcoming models within the 10% to 20% range, thereby safeguarding its market share. The company's inaugural foldable phone, part of the Fold series, is projected to debut with a starting price tag between $2,099 and $2,299, while the premium variant might surpass the $3,000 mark.