(Image credit: Nintendo)

Noticed that everything is getting more expensive? The Nintendo Switch 2 could be next up for a price rise, if shareholders get their way.

According to Bloomberg, Nintendo is under pressure to increase the cost of its console amid continuing share value falls.

From that share perspective at least, Nintendo has been on a downward slide throughout 2026, but an important milestone is coming up: Nintendo's next round of financial results is out on Friday. And Nintendo is reportedly already selling the Switch 2 at a loss, at least in the Japanese and US markets.

Latest Videos From

Folks in Japan get a particularly sweet deal. The regional variant launched at just 49,980 yen, equivalent to around £234 at today’s exchange rate. A steal.

Analysts predict the Switch 2 could get a price bump of up to $100 in the US, from $449 to $549, which could mean a jump to somewhere in the region of £449 to £479 for UK shoppers if both regions get a hammering.

Back in February, Nintendo president Shuntaro Furukawa said that while there were no current plans for a Switch 2 price jump, the rising cost of components could affect the console’s pricing at some point.

“Price changes will be determined comprehensively, taking into account not only profitability but also the adoption of the platform, sales trends and market conditions,” he said — this quote has been translated from the original Japanese, which is why it may sound a little stilted.

Those market conditions and sales trends should get a lot clearer once Nintendo releases its next round of financials tomorrow.

Companies like Nintendo don’t like to bump up the cost of their consumer goods, though, and right now this is a case of a tug of war between shareholder value and consumer sentiment. Both matter.

Just this week, Apple showed one way to at least delay negative headlines around price rises, by quietly discontinuing the cheapest version of its Mac mini, which it’s fairly safe to presume is the least profitable one. But there is no cheaper or more expensive version of the Switch 2.

The closest thing to that is a recently announced Pokémon Pokopia console bundle coming out in June, although it’s unclear whether that bundle will get a release outside of Australia and New Zealand.

This generation’s other big consoles have already had their share of price jumps. A base digital-only PlayStation 5 will currently set you back £519.99, up from £359.99 at its launch in 2020. An Xbox Series X starts at £499.99, £50 more than it cost almost six years ago. A less stark jump, but apparently no one's buying Xboxes anymore anyway.

The days of consoles getting cheaper through their lifecycle appear to be long gone. But it does mean if you’re considering picking up a Nintendo Switch 2, it’s unlikely you’ll do much better than buying one today from Amazon for £385.