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Gurman Predicts: Apple's Prices Set to Rise Before This Year's Fall Event
2026-06-22 /
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Author：小编
Last week, Apple CEO Tim Cook remarked that, as a result of the AI craze, supply shortages and the skyrocketing prices of DRAM and NAND memory chips have rendered price increases for Apple products unavoidable. Subsequently, technology journalist Mark Gurman added on X that these price hikes won't be postponed until the launch of new devices in the fall. Instead, they are expected to take effect shortly, potentially aligning with the forthcoming back-to-school promotions to soften the market's response.
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