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UK Advertising Giant WPP Opens AI Advertising Production Center in London
2 day ago /
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Author：小编
UK advertising giant WPP announced on Wednesday that it has established the world's first AI advertising production center in London to meet market demand for high-quality advertising and enable rapid deployment of ads on platforms such as social media. As part of a turnaround plan, WPP CEO Cindy Rose consolidated the company's production resources earlier this year to establish 'WPP Production,' one of four major business units. The center integrates AI production technology, modular studios, and post-production capabilities.
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