According to SearchEngineJournal, on May 5, 2026 (local time), OpenAI formally rolled out the beta version of its ChatGPT Self-Serve Ads Manager in the United States, making it accessible to U.S. advertisers. This significant step signifies that ChatGPT's advertising business is transitioning from closed pilot projects to a new era of self-service ad placement. Advertisers now have the convenience of directly registering, uploading creative content, managing their budgets, and tracking performance. Moreover, the introduction of a cost-per-click (CPC) bidding model ensures that advertising expenditures are more closely tied to actual user engagement. Earlier, OpenAI had commenced ad testing in the U.S. and subsequently extended it to Australia, New Zealand, and Canada. The introduction of the self-serve ads manager is set to further reduce the hurdles for ad placement and boost operational efficiency.