Recently, Mafengwo unveiled the 2026 Artificial Intelligence + Tourism Trend Report. According to the report, since 2025, the function of AI in the tourism sector has evolved from passive support, which is akin to "helping you search", to active decision - making, or "thinking for you". This shift has completely revolutionized the traditional tourism model of "inquiry—planning—booking—travel". From its launch in October 2025 until the end of that year, Mafengwo's "AI Travel Assistant" has produced over 1.315 million in - depth travel guides. These guides encompass more than 416 cities across 55 countries, and have saved users roughly 4.71 million hours of planning time. AI doesn't just meticulously plan travel itineraries; it also helps users book restaurants and hotels, and offers cross - border translation services, thus comprehensively catering to various travel scenarios. Moreover, AI is propelling the tourism industry towards personalized and distinct travel experiences. It is anticipated that ten major trends will emerge in the future, such as AI becoming a key entry point for travel and enabling innovative experiences in scenic areas.
